UFC

AI, Attention, and Ownership: Ari Emanuel Explains the Next Era of Entertainment

All-In Podcast

Ultimate Fighting Championship, an asset acquired and integrated into Endeavor, proving to be a successful, albeit initially expensive, acquisition.

Diplo: College Dropout To World's Most Iconic DJ | E128

The Diary Of A CEO

Israel Adesanya, a UFC champion, is mentioned as an example of someone who experienced 'gold medal depression' after a major win.

Jimmy Pedro: Judo and the Forging of Champions | Lex Fridman Podcast #236

Lex Fridman

Mixed martial arts promotion, mentioned as validating Brazilian Jiu-Jitsu and making it part of mainstream society.

Q&A with Tim — PR and Marketing Lessons, Time Dilation, Selling to the Affluent, and Much More

Tim Ferriss

An organization sponsored by the speaker's Sports Nutrition Company as a strategic brand awareness decision rather than for direct ROI.

UFC Hall of Famer Bas Rutten on Self-Defense, Savage Fight Stories, Breathing Techniques, and More

Tim Ferriss

A mixed martial arts promotion company where Bas Rutten was a heavyweight champion and later inducted into its Hall of Fame.

Josh Barnett: Philosophy of Violence, Power, and the Martial Arts | Lex Fridman #165

Lex Fridman

Described as a highly uncertain and chaotic environment in its early days, with fighters often facing unknown opponents and less money, contributing to a 'purity' of violence.

Sebastian Junger — Seeking Freedom and Reordering Your Place in the World | The Tim Ferriss Show

Tim Ferriss

A mixed martial arts fighting promotion whose statistics were used by Sebastian Junger to illustrate that size is not a strong predictor of outcome in individual combat.

Eddie Hearn on Selling Matchroom For 5 Billion | E58

The Diary Of A CEO

Ultimate Fighting Championship, used as a benchmark for business growth and valuation in combat sports.

How To Deal With Setbacks

Y Combinator

Mentioned as an organization that sued the speaker's startup, highlighting legal challenges faced.

#76 – Kyle Kingsbury: Finding meaning, depression, and psychedelics

Peter Attia MD

The premier mixed martial arts promotion where Kyle Kingsbury fought professionally.

OpenAI's $150B conversion, Meta's AR glasses, Blue-collar boom, Risk of nuclear war

All-In Podcast

Ultimate Fighting Championship, where Joe Rogan became a prominent commentator.

Vince Vaughn Interview | The Tim Ferriss Show (Podcast)

Tim Ferriss

Mixed martial arts promotion, mentioned as not being popular when Vince Vaughn used to prank call karate studios pretending to be a troubled youth.

Daniel Ek, CEO of Spotify — Habits, Systems and Mental Models for Performance | The Tim Ferriss Show

Tim Ferriss

Ultimate Fighting Championship, mentioned as a topic for a potential future discussion, but not covered in this interview.

Triple H on How WWE Evolved: Trump, The Rock, and the Rise of the Antihero

All-In Podcast

Tony Hawk: The Man With The $1.4 Billion Name! Burnout, Obsession & Regrets

The Diary Of A CEO

Daniel Negreanu: Poker | Lex Fridman Podcast #324

Lex Fridman

Ultimate Fighting Championship, mentioned by Lex as an event he recently attended.

Overcoming Physical & Emotional Challenges | Coleman Ruiz

Andrew Huberman

Ultimate Fighting Championship, mentioned in the context of combat sports and the respect among fighters.

Dave Camarillo (Full Episode) | The Tim Ferriss Show (Podcast)

Tim Ferriss

The premier mixed martial arts organization, founded by Hélio Gracie, where different fighting styles were pitted against each other, showing the effectiveness of various techniques.

Social Media Is Dead

GaryVee

Mentioned as an example of sports where results are definitive and there's no room for subjective interpretation of wins or losses.

Jocko Willink — The Scariest Navy SEAL Imaginable…And What He Taught Me | The Tim Ferriss Show

Tim Ferriss

The Ultimate Fighting Championship, mentioned as being largely unknown when Jocko first started Jiu-Jitsu in 1993, highlighting the early days of MMA.

Travis Stevens: Judo, Olympics, and Mental Toughness | Lex Fridman Podcast #223

Lex Fridman

A prominent mixed martial arts (MMA) promotion. Travis expresses astonishment at UFC fighters missing weight, viewing it as a lack of commitment.

Joe Rogan Experience #2474 - Dave Smith

PowerfulJRE

Mixed martial arts promotion, discussed in numerous contexts including specific fights, fighter careers, and its new streaming deal with Paramount, and its overall challenges in the heavyweight division.