Air Jordan
Product
A line of Nike basketball shoes that continued to release new models annually, increasing the value of earlier editions and demonstrating long-term brand building.
Mentioned in 2 videos
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Videos Mentioning Air Jordan
Bobby Hundreds — Building an Iconic Streetwear Brand and Much More | The Tim Ferriss Show
Tim Ferriss
A line of Nike basketball shoes that continued to release new models annually, increasing the value of earlier editions and demonstrating long-term brand building.
Coach George Raveling Interview | The Tim Ferriss Show (Podcast)
Tim Ferriss
The signature shoe brand created by Nike for Michael Jordan, becoming the second biggest seller of basketball shoes globally.