Adidas

Lavar Ball's Big Decision - Nike Deal or His Own Brand?

My First Million

Brand discussed as an alternative to Big Baller Brand which was offered to Ball.

E132: SEC goes after crypto giants, Sequoia splits, LIV/PGA, Messi's deal + LIVE Q&A!

All-In Podcast

Will give Lionel Messi a piece of revenue from shoe sales as part of his groundbreaking deal to join Inter Miami.

Jeff Clavier and Andrea Zurek - Startup Investor School Day 3

Y Combinator

A sports brand leveraged by Run DMC to create their own streetwear identity, demonstrating successful brand association.

The Number One Goal is Getting Started - Avni Patel Thompson of Poppy

Y Combinator

A global sportswear company where the speaker worked in footwear and apparel strategy, including a period in China.

Lisa Ling — Exploring Subcultures, Learning to Feel, and Changing Perception | The Tim Ferriss Show

Tim Ferriss

A company featured in a 'Business Wars' episode, in a battle against Nike.

Coach George Raveling Interview | The Tim Ferriss Show (Podcast)

Tim Ferriss

Competitor to Nike, initially preferred by Michael Jordan, but which ultimately passed on the signature shoe deal idea.

Tim Ferriss Goes to Maximum Security Prison | The Tim Ferriss Show (Podcast)

Tim Ferriss

A company mentioned in Business Wars as a rival to Nike, in the context of sneakers transitioning from athletic to everyday wear.

Marketing Expert: The Playbook Behind Every Great Campaign | Rory Sutherland

The Knowledge Project Podcast

Unlocking Your Creativity and Persuasion: A Master Ad Man on Tricks of the Trade

Tim Ferriss

A client for whom the speaker's agency developed a US Open campaign involving custom-painted shoes, leading to a calculated ethical risk.

Ben Shapiro: Politics, Kanye, Trump, Biden, Hitler, Extremism, and War | Lex Fridman Podcast #336

Lex Fridman

A company that terminated its contract with Kanye West due to his controversial comments, used as an example of a company that is not a platform and thus can respond to speech.

Kanye 'Ye' West Interview | Lex Fridman Podcast #332

Lex Fridman

Ye's former partner for Yeezy, where he claims he was 'adidas'd' by an engineer on the Stem Player project. He also mentions warning Adidas about a potential deal with Bernard Arnault.

Bobby Hundreds — Building an Iconic Streetwear Brand and Much More | The Tim Ferriss Show

Tim Ferriss

A brand The Hundreds collaborated with on a new colorway of a shoe.

Strava Founder: How I Motivated 100 Million People To Stay Active: Michael Horvath | E148

The Diary Of A CEO

Sports apparel company that acquired Runtastic, mentioned as a competitor in the activity tracking market.

Gymshark CEO: How I Built A $1.5 Billion Business At 19! Ben Francis

The Diary Of A CEO

German fitness brand used as a comparison for Gymshark's ambition to be a leading national fitness brand, but for the UK.