Frank Luntz
Republican pollster who pioneered the use of specific phraseology to manipulate public opinion, surprised by the negative outcomes of political messaging.
Videos Mentioning Frank Luntz

David Wolpe: Judaism | Lex Fridman Podcast #270
Lex Fridman
Mentioned as the person who gave Rabbi Wolpe a ticket to the Super Bowl, leading to a public controversy over mask-wearing.

Tristan Harris — Fighting Skynet and Firewalling Attention | The Tim Ferriss Show
Tim Ferriss
An American political consultant, pollster, and public opinion expert known for crafting vocabulary to achieve desired effects, such as 'death tax' instead of 'estate tax' and 'climate change' instead of 'global warming'.

Tyler Cowen on "The Portal", Ep. #016 (w/ Eric Weinstein) - The Revolution Will Not Be Marginalized.
Eric Weinstein
Republican pollster who pioneered the use of specific phraseology to manipulate public opinion, surprised by the negative outcomes of political messaging.

Krista Tippett Interview | The Tim Ferriss Show (Podcast)
Tim Ferriss
A Republican political strategist and author of 'Words That Work'.

Matt Mullenweg Interview (Full Episode) | The Tim Ferriss Show (Podcast)
Tim Ferriss
A former linguistic head of the Republican Party and author of 'Words That Work', known for understanding language's impact on public perception.