Zestimate
Concept
Zillow's algorithmic home value estimate, identified as a 'killer feature' and a form of provocation marketing, due to its ability to generate emotional responses and discussion.
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Videos Mentioning Zestimate
E54: Spread trading big tech, capital allocation, Zillow's misfire, Progressives suffer losses
All-In Podcast
Zestimate, Zillow's home valuation tool, is described as having accuracy as a 'bug' with inflated prices driving traffic, which made it unsuitable as a basis for their iBuying risk assessment and contributed to their failure.
How Rich Barton Built Expedia and Zillow — Audacious Goals, Provocation Marketing, and More
Tim Ferriss
Zillow's algorithmic home value estimate, identified as a 'killer feature' and a form of provocation marketing, due to its ability to generate emotional responses and discussion.