Pepsi

The Charisma Teacher: Psychology Of Why People Don't Like You! People Are Attracted To These Traits!

The Diary Of A CEO

The company Mike Scully worked for when Steve Jobs made his famous recruitment pitch.

Konstantin Batygin: Planet 9 and the Edge of Our Solar System | Lex Fridman Podcast #201

Lex Fridman

The first American soft drink to arrive in the Soviet Union, a personal first encounter with capitalism for Batygin, and famously involved in a complex deal with the Soviet government.

Tiny Teams: $6m ARR, 5m users with 4 employees — Sid Bendre, Oleve (Quizard AI/Unstuck AI)

Latent Space

Used as an analogy for brand value, comparing potential consumer preference to Coca-Cola.

Bozoma Saint John Interview | The Tim Ferriss Show (Podcast)

Tim Ferriss

A beverage company where Bozoma Saint John worked as a brand manager and later returned to lead the music entertainment group, making deals across entertainment types.

Sir Richard Branson Interview | The Tim Ferriss Show (Podcast)

Tim Ferriss

Mentioned alongside Coca-Cola as a competitor that Virgin Cola initially seemed poised to challenge.

How to Make Better Decisions | Dr. Michael Platt

Andrew Huberman

The More Successful You Are The Longer You'll Live! Will Storr

The Diary Of A CEO

Beverage company that aired a 'terrible' ad with Kendall Jenner, failing to effectively present itself as a 'light figure' for social justice.

The Marketing Genius Behind Nike: Greg Hoffman | E150

The Diary Of A CEO

Mentioned as a brand that failed in social impact marketing with a controversial advertisement featuring a Kardashian during a social justice scene.

Neuromarketing: The new science of consumer decisions | Terry Wu | TEDxBlaine

TEDx Talks

Pepsi is mentioned as the competitor that Coca-Cola was losing market share to, leading to the development of New Coke. Blind taste tests often showed a preference for Pepsi over Coke.