Coca-Cola

How Scamming Consumers Became Normalised

ColdFusion

Changed from raw sugar to high fructose corn syrup; example of skimpflation.

Scooter Braun: When Everything Broke, It Fixed Me

The Diary Of A CEO

Exercise Doesn't Make You Lose Weight! Doctor Jason Fung

The Diary Of A CEO

The Speaking Expert: How To Speak So Everyone Hears You! Julian Treasure

The Diary Of A CEO

A major brand mentioned as a client of Social Chain, attracted by storytelling pitches, and also as an example of a brand leveraging sound in marketing.

Q&A: Training frequency, reducing caloric intake on rest days, and isometric training (Episode 39)

Stronger By Science

Discussed for its interesting history as a recession-proof stock during the Great Depression and its past legal battles with the US government over formula tweaking.

Tiny Teams: $6m ARR, 5m users with 4 employees — Sid Bendre, Oleve (Quizard AI/Unstuck AI)

Latent Space

Used as an analogy for brand value and consumer preference, comparing potential brand loyalty to that of Pepsi.

Kanye 'Ye' West Interview | Lex Fridman Podcast #332

Lex Fridman

Criticized by Ye for 'selling sugar water', contributing to health issues.

The More Successful You Are The Longer You'll Live! Will Storr

The Diary Of A CEO

Beverage company, mentioned as a potential client for Social Chain, highlighting the scale of businesses Steven Bartlett's company worked with.

In conversation with Reid Hoffman & Robert F. Kennedy Jr.

All-In Podcast

Beverage company that funds the NAACP, and which conducted studies to maximize sugar content in sodas for optimal sales. Its products are highly consumed via food stamps.