Key Moments

#AIS: Pear VC’s Mar Hershenson on making successful founders

All-In PodcastAll-In Podcast
People & Blogs4 min read38 min video
May 30, 2022|50,502 views|1,207|85
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TL;DR

Founders can be made through environment, peers, and deliberate practice, not just innate talent.

Key Insights

1

Founders are not solely born with innate talent; environmental factors and deliberate practice play a crucial role in their development.

2

Exposure to ambitious, innovative peers and high-achieving networks (like Stanford or the PayPal Mafia) can significantly shape a founder's character, ambition, and self-belief.

3

Creating environments that normalize failure and encourage experimentation is key to developing resilient founders.

4

Structured programs, like simulated startup classes or curated women's founder groups, can effectively catalyze entrepreneurial success, particularly for underrepresented groups.

5

Continuous learning through reading and the guidance of coaches or peer groups are vital for founder development.

6

Investors and society have a role in creating opportunities and early intervention programs to foster a larger pool of successful entrepreneurs.

THE NATURE VS. NURTURE DEBATE IN ENTREPRENEURSHIP

The discussion opens by questioning whether successful founders are born with inherent traits or if they can be made. While examples like Palmer Luckey, Melanie Perkins, and Elon Musk suggest a genetic predisposition to genius, research indicates that many entrepreneurs start businesses as children, hinting at early inclinations. However, the data also shows a significant percentage of repeat founders among successful companies, suggesting that lessons learned from prior experiences contribute to future success, challenging the notion that founders are solely pre-destined.

THE INVESTOR'S ROLE AND THE 60% OPPORTUNITY

Mar Hershenson, a VC, estimates that out of ten companies they back, two will fail regardless of investor involvement, and two will succeed irrespective of it. This identifies a crucial 60% of companies where investor influence can make a significant difference. The passion lies in exploring how to enhance the success of these companies and accelerate the potential of the top performers. The overarching goal is to increase the number of successful entrepreneurs, recognizing their vital contribution to economic growth and societal progress.

THE STANFORD EFFECT: NETWORKS AND CHARACTER TRANSFORMATION

Stanford University is presented as a prime example of an institution that cultivates successful founders, with a significant percentage of unicorns originating from its alumni. While academic skills are important, the true impact comes from the environment: being surrounded by ambitious, innovative peers who normalize 'nerding out' about startups. This constant immersion transforms character, expands ambition beyond conventional goals (e.g., thinking beyond a $100 million exit), and instills self-belief. This peer-driven transformation is a key mechanism in creating founders.

THE POWER OF 'MAFIAS' AND SHARED EXPERIENCES

Beyond academic institutions, 'mafias' like those spawned by PayPal are highlighted as powerful incubators of entrepreneurial talent. These groups, characterized by a shared intense experience and a high degree of trust and brutal honesty, foster a unique environment for growth. Similarly, companies like Rappi in Colombia have created networks where former employees go on to found numerous successful startups, demonstrating that concentrated, challenging experiences can forge strong entrepreneurial identities and networks that ripple outwards.

EXPERIMENTS IN FOUNDER CREATION: SIMULATION AND CURATED GROUPS

Hershenson shares personal experiments designed to create founders. A Stanford 'startup simulation' class, which admits select students with only ideas, focuses on maximizing peer interaction over lectures. The results include a high rate of company formation and unicorn creation. Another initiative involves creating cohorts of high-potential women who are not yet founders. By inspiring them with role models and forcing peer-to-peer connection, this program has achieved remarkable success in company formation and fundraising, particularly addressing the underrepresentation of female founders.

PRACTICAL ADVICE AND INVESTOR RESPONSIBILITIES

Founders are advised to cultivate habits like extensive reading, drawing parallels with many successful CEOs. The importance of seeking external guidance, whether through paid coaches or peer accountability groups, is stressed for continuous self-improvement and 'character building.' Investors, in turn, are urged to focus on creating opportunities for founders to grow rather than seeking personal credit, acknowledging their supportive role. The broader societal implication is the potential for early intervention programs for gifted children to nurture entrepreneurial talent from a young age.

OVERCOMING FAILURE AND THE NARRATIVE IMPERATIVE

A critical aspect discussed is teaching resilience through failure. Provoking controlled failures, such as challenging students to achieve ambitious goals with limited resources, helps desensitize them to setbacks. This process, combined with peer inspiration and the pressure to improve, fuels creativity and grit. The ability to craft a compelling narrative is also identified as a fundamental predictor of success, enabling founders to attract talent, capital, and customers by selling a vision, underscoring the importance of storytelling and salesmanship in entrepreneurship.

CHALLENGING GENDER BIAS AND FOSTERING INCLUSION

The conversation addresses the societal need to encourage more women in entrepreneurship. It highlights imposter syndrome as a significant hurdle for women, requiring conscious effort to overcome. The success of programs with high female participation and leadership positions is showcased, emphasizing that with confidence and opportunity, women make exceptional founders. The need to combat media sensationalism and biases, referred to as 'chicks for clicks,' which can unfairly target female founders, is crucial for creating a more equitable entrepreneurial landscape.

Developing Entrepreneurial Success: Do's and Don'ts

Practical takeaways from this episode

Do This

Surround yourself with the best people to learn and transform.
Read extensively; successful CEOs are often avid readers.
Get a coach or a peer group for character building.
Create opportunities for yourself and challenge yourself.
Be willing to take risks and embrace failure as a learning experience.
Practice and get coaching to develop narrative and sales skills.
Provoke failure deliberately to build resilience, especially in educational settings.

Avoid This

Don't avoid places with the best people just because you might have the worst job.
Don't stop reading and learning; it's crucial for growth.
Don't let investors take excessive credit; focus on empowering founders.
Don't shy away from honest, even confrontational, discussions about the business.
Don't let early success breed a false sense of entrepreneurial capability.
Don't avoid teaching or learning sales, as it's a critical skill.
Don't let media negativity or 'chicks for clicks' biased content deter you.

Common Questions

While some research suggests innate properties contribute to entrepreneurial success, data also shows that founders can be 'made'. Repeat founders are more common in top unicorn companies, indicating learning and development play a significant role. Creating supportive environments and providing opportunities can nurture entrepreneurial talent.

Topics

Mentioned in this video

People
Richard Branson

Entrepreneur whose quote about everyone being born an entrepreneur but not everyone getting the opportunity is mentioned.

Palmer Luckey

Founder who created the Oculus Rift prototype at 17 and sold the company to Facebook at 22, cited as an example of a founder being 'born'.

Melanie Perkins

Founder who started her first business at 14 and built a successful startup, presented as an example of a natural entrepreneur.

Steve Jobs

Co-founder of Apple, mentioned as an example of a great leader who had a coach.

Montserrat Caballé

Famous opera singer from Barcelona, Spain, used as an analogy for early intervention and potential development.

Elon Musk

Highly successful entrepreneur, cited as an example of someone with exceptional innate qualities for founding companies.

Tony Hsu

CEO of DoorDash, cited as an example of a founder who would have succeeded with or without investor support.

Sarah Lacy

Journalist who researched the PayPal Mafia and concluded they gained confidence from their shared experience.

Drew Houston

Founder of Dropbox, who advised that he reads a lot, a trait common among highly successful CEOs.

David Sacks

Co-founder of PayPal and prominent venture capitalist, participates in the Q&A and discusses the PayPal Mafia.

Peter Thiel

Co-founder of PayPal, mentioned in the context of recruiting friends and having honest, albeit sometimes yelling, conversations.

Max Levchin

Co-founder of PayPal, mentioned as having recruited friends from UIUC.

Mark Zuckerberg

Founder of Facebook, mentioned in the context of early hiring practices and teaching CS classes.

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