Old Spice
A brand whose 'The Man Your Man Could Smell Like' campaign, created by Eric and Craig, is cited as a great example of linking a bat-shit idea to a rational strategy.
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Videos Mentioning Old Spice
Jessica Brillhart, Immersive Director, on VR and AR
Y Combinator
Mentioned in the context of the 'Old Spice Guy' campaign, a humorous ad that Jessica Brillhart felt missed the mark by being too literal in VR.
Unlocking Your Creativity and Persuasion: A Master Ad Man on Tricks of the Trade
Tim Ferriss
A brand whose 'The Man Your Man Could Smell Like' campaign, created by Eric and Craig, is cited as a great example of linking a bat-shit idea to a rational strategy.
Terry Crews Interview | The Tim Ferriss Show (Podcast)
Tim Ferriss
A brand Terry Crews was famous for starring in viral commercials.
Seth Rogan & Evan Goldberg Interview (Full Episode) | The Tim Ferriss Show (Podcast)
Tim Ferriss
A brand whose commercials are cited as examples of modern absurdist humor in marketing.