Louis Vuitton
A luxury brand mentioned as an example of using scarcity and perceived exclusivity (security guards, waiting lists) to drive up product value and sales.
Common Themes
Videos Mentioning Louis Vuitton
The SIMPLE (& Proven) Way To Earn $100,000 From Nothing! | The Money Making Experts
The Diary Of A CEO
A luxury brand mentioned as an example of using scarcity and perceived exclusivity (security guards, waiting lists) to drive up product value and sales.
Addiction, Childhood Trauma And Depression With Joe Wicks (The Body Coach) | E60
The Diary Of A CEO
Mentioned in the context of aspirational, and potentially harmful, social media content featuring luxury brands.
Five Guys CEO: How we built a burger empire WITHOUT ANY Marketing: John Eckbert | E168
The Diary Of A CEO
Luxury brand whose corporate headquarters is located near a Five Guys flagship store on the Champs-Élysées, indicating the premium positioning of Five Guys.
Dita Von Teese — The Queen of Burlesque | The Tim Ferriss Show (Podcast)
Tim Ferriss
A designer whose high-profile events Dita Von Teese has performed at.
Blake Mycoskie Interview | The Tim Ferriss Show (Podcast)
Tim Ferriss
Mentioned as a brand with high price points, relevant in the context of Blake Mycoskie's first job search at a restaurant.
Kanye 'Ye' West Interview | Lex Fridman Podcast #332
Lex Fridman
Virgil Abloh was head of Louis Vuitton, and Bernard Arnault offered Ye a deal to back his clothing line through the Louis Vuitton group.
The Marketing Secrets Apple & Tesla Always Use: Rory Sutherland | E165
The Diary Of A CEO
Luxury brand cited by Steven Bartlett as an example of how his own perception of status evolved, moving away from overt displays of wealth.
The Happiness Expert: Retrain Your Brain For Maximum Happiness! Mo Gawdat
The Diary Of A CEO
A luxury brand whose bags are mentioned as an example of unnecessary expenditure that contributes to the illusion of money's value and increased stress.
#1 Sales Tactic (to Make a TON of Money!)
Jay Shetty Podcast
Used as an example of a sales technique where attractive, dismissive sales reps are employed to make customers feel they need to 'earn' the right to buy from the brand, leading to increased purchases.