Switch: How to Change Things When Change Is Hard

Book

A book by Chip and Dan Heath, mentioned by Zubin Damania as similar to 'Nudge' in its approach to behavior change using the 'elephant and rider' metaphor.

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Videos Mentioning Switch: How to Change Things When Change Is Hard

#37 – Zubin Damania, M.D.: Revolutionizing healthcare one hilariously inspiring video at a time

#37 – Zubin Damania, M.D.: Revolutionizing healthcare one hilariously inspiring video at a time

Peter Attia MD

A book by Chip and Dan Heath, mentioned by Zubin Damania as similar to 'Nudge' in its approach to behavior change using the 'elephant and rider' metaphor.