Astrophysics for People in a Hurry
Book
A book by Neil deGrasse Tyson, cited as an example of good positioning due to its element of contrast in the title (small vs. large topic).
Mentioned in 4 videos
Videos Mentioning Astrophysics for People in a Hurry

Science & Civilization: A Conversation with Neil deGrasse Tyson (Episode #302)
Sam Harris
Neil deGrasse Tyson's bestseller mentioned as one of his notable works.

Neil deGrasse Tyson — How to Dream Big | The Tim Ferriss Show
Tim Ferriss
Neil deGrasse Tyson's 2017 bestseller, to which 'Letters from an Astrophysicist' is a companion.

Are We Alone in the Universe?: A Conversation with Neil deGrasse Tyson (Episode #252)
Sam Harris
One of Neil deGrasse Tyson's authored books.

The Silent Cost of Bad Habits - James Clear
The Knowledge Project Podcast
A book by Neil deGrasse Tyson, cited as an example of good positioning due to its element of contrast in the title (small vs. large topic).