Key Moments

Should You Follow Your Passion? – Dalton Caldwell and Michael Seibel

Y CombinatorY Combinator
Science & Technology6 min read19 min video
Jan 5, 2022|127,881 views|3,282|112
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TL;DR

Starting a company based on exciting tech (a 'solution in search of a problem') is a common path to failure, as passion often follows success, not the other way around.

Key Insights

1

A 'solution in search of a problem' startup often begins with exciting technology and then seeks a market, which is a misplaced entrepreneurial strategy.

2

Passion for a startup idea should not be the primary driver; it often develops *after* seeing the business succeed with users and revenue.

3

Success metrics like users and revenue are crucial for maintaining attachment to an idea, making a working business more 'passionate' than a theoretical problem.

4

Founders who have experienced real, daily problems are more likely to be genuinely passionate about solving them than those chasing 'un problems' or global issues they don't personally encounter.

5

Working with co-founders you enjoy, having agency over your work, and experiencing the thrill of winning (even with consequences) can be powerful intrinsic motivators in lieu of initial passion.

6

Teams relying on extrinsic motivators (popularity, fame, funding) are likely to fail within 2-3 years, while those driven by intrinsic motivators (enjoyment of the process, internal satisfaction) are more likely to survive and succeed long-term.

The pitfalls of a 'solution in search of a problem' startup

Many startups make the critical error of beginning with an exciting technology or a 'cool' idea and then attempting to find a problem that it can solve. This approach, termed a 'solution in search of a problem,' is a common pitfall, particularly in Silicon Valley, where technologists can get enamored with novel tech. The historical example of millions of patents for products like 'better mousetraps' with no market demand illustrates this issue. Founders often fall into this trap because their educational background rewards accomplishing tasks and following what smart friends are doing, leading them to view startup progress analogously to academic achievements. They might mistake external validation like funding or peer approval for genuine progress, inadvertently hiding from the fact that they lack a deep understanding or conviction in their venture. This superficial similarity to successful ventures doesn't equate to actual traction or problem-solving.

Why passion often follows success, not the other way around

The advice to 'follow your passion' can be misleading. True passion, in the context of entrepreneurship, is often a result of a business working and demonstrating success. When a startup gains users, generates revenue, and shows positive numbers, it becomes far more engaging and attaches founders to the idea. This is the secret to sustained motivation: when the damn thing is working, people care a lot more. For individuals without a deeply ingrained, personal problem they are passionate about solving, the sheer act of building a business that gains traction can create a powerful sense of motivation. The positive feedback loop of seeing the business grow, making money, and satisfying customers can foster genuine passion over time. The gravity of the business working draws founders deeper into understanding their customers and the market.

Identifying genuine passion in personal problems

For founders who *do* have a clear, personal problem they encounter daily, this can be a powerful source of motivation and a strong indicator of what to work on. Examples include fixing issues with basic financial transactions in their country or addressing coordination difficulties in real-world social planning. These are not abstract 'un problems' but tangible issues that directly impact their lives. In contrast, individuals who lack such direct experiences might reach for global or societal problems they are told they *should* care about but don't personally feel. The key differentiator is the ability to see tangible improvements in your MVP as it relates to that problem. If you don't encounter the problem yourself, it's harder to gauge if you're truly solving it or making progress.

The historical roots of passionless innovation

Looking back at companies like Microsoft and Apple, their origins weren't necessarily rooted in grand, pre-defined market strategies or following prevailing trends. Microsoft's early days involved porting BASIC onto new hardware out of a fascination with emerging personal computers. Apple's founders were involved in the homebrew computer club, tinkering and soldering in their garages because they found the ideas cool. This suggests that a core aspect of passion is caring about something even if there's no immediate external validation—no money, no public approval, no authority figures endorsing it. It's an anti-authoritarian streak where founders pursue an idea because they genuinely believe in it, despite others deeming it unappealing or impractical.

Alternative intrinsic motivators for startup grind

Recognizing that not all founders have a deeply personal problem to solve, other intrinsic motivators can sustain a startup through its challenging phases. Working with co-founders you genuinely enjoy can make the grind feel like 'winning' rather than a chore. Additionally, the autonomy of not having a boss and choosing your own work provides a sense of fulfillment. For some, the ability to take risks and face consequences—where a loss is possible—enhances the feeling of winning when success is achieved. These are psychological motivators that can substitute for initial passion, providing the drive to continue when external validation is scarce.

The power of 'winning' and positive feedback loops

The simple fact that 'winning feels good' is a fundamental driver of motivation and passion. Just as an athlete might discover their passion for a sport through early success and enjoyment of their performance, founders can develop a passion for their venture by experiencing positive outcomes. A startup that is not working is a draining, demoralizing experience. Conversely, a startup that is generating revenue, seeing its Stripe account grow, and acquiring customers is inherently fun and motivating. This positive feedback loop, where success breeds further motivation, can lead founders to become deeply invested in their customers' problems and develop authentic passion for their work, even if it wasn't their initial driving force.

Gaming your motivation through self-imposed goals

Entrepreneurs can intentionally set up psychological motivators, much like training a pet, to foster progress. The startup environment is inherently unpredictable, so creating defined metrics is crucial. Many founders resist focusing on revenue, fearing it might slow down their 'idealistic' pursuit, but revenue provides a clear, quantifiable number that directly impacts the brain's reward system. The act of making money releases beneficial chemicals and can become addictive, bootstrapping passion. If a founder isn't motivated, they can choose to make revenue a primary metric, and as they focus on generating income, they will likely feel better and work harder, creating a virtuous cycle.

Extrinsic versus intrinsic motivation: the long-term game

Ultimately, startups driven by extrinsic motivators—such as chasing hot technology, seeking investor approval, aiming for fame, or getting positive feedback from friends—are statistically likely to fail within two to three years. While these ventures might raise money and appear successful temporarily, they lack the deep-seated drive needed for long-term survival. In contrast, startups built on intrinsic motivators—working with enjoyable co-founders, finding daily satisfaction in the work, being willing to face consequences, and creating internal feelings of accomplishment—are far more likely to endure. These founders are less concerned with external validation and more focused on creating something meaningful, which disproportionately leads to survival and eventual success, even if their growth appears slower initially.

Startup Success: Dos and Don'ts

Practical takeaways from this episode

Do This

Focus on solving real problems that you or people you know encounter.
Find motivation in the success of the business, like revenue growth and user engagement.
Work with co-founders and friends whose company you enjoy.
Embrace challenges and consequences for a more engaging experience.
Intentionally set up psychological motivators, such as revenue targets.
Develop passion through the process of the business working and succeeding.

Avoid This

Do not build a product based solely on exciting technology without a clear problem to solve.
Avoid startups that are a 'solution in search of a problem'.
Do not mistake superficial similarities to successful companies for genuine progress.
Be wary of advice to 'follow your passion' if it leads to vague, grand goals like 'the environment' without personal connection.
Do not rely solely on external validation or hype from friends and investors.
Avoid startups with amorphous, ill-defined goals and working with strangers.

Common Questions

This is a startup where founders build a product or technology first, then try to find a market or problem that needs it. It's often driven by excitement for the tech itself, rather than a clear need in the market.

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