How often should I send emails?

While the ideal cadence is often cited as three times a week, it's more about quality and consistency. Start with once a month if you're new, and aim to batch write emails (e.g., write 12-24 at once). The key is to provide consistent value; if you send valuable content, your audience won't mind hearing from you regularly.

What is the best structure for a marketing email?

A good structure includes a strong subject line to encourage opens, an immediate reward (like a quote or nugget) for opening, the core value content (kept concise for 'money minute' emails), a clear Call to Action (CTA), and a PS statement. The goal is to reward every step the subscriber takes.

How can I ensure my emails land in the inbox and not the promo tab?

To improve inbox placement, keep emails mostly text-based with limited links (1-2 max). Avoid excessive 'money' language in the subject and body, and consistently provide engaging content that people open, click, and read. This builds your domain authority and positive sender reputation.

What is the 'Speed to Contact' tactic and why is it important?

The 'Speed to Contact' tactic involves calling or reaching out to leads within 60 seconds of them opting in. A Harvard Business Review study showed this can increase sales by up to 391%. It prioritizes immediate engagement to capitalize on a lead's current interest.

How can I get more people to open my emails?

To increase open rates, focus on a compelling subject line that builds brand recognition and maybe hints at value. Optimizing the preview text is also crucial, as it provides a direct second chance to entice readers. Rewarding subscribers for opening the email reinforces the behavior.

What are the best times and days to send emails?

For B2C, Mondays and Tuesdays tend to see an 18% average increase in open rates. For B2B, Wednesdays are often the best day. Sweet spots for time of day are typically between 10 AM-12 PM and 1 PM-3 PM, avoiding the highly competitive first thing in the morning.

How can I turn testimonials into effective marketing messages?

Effective testimonials often start with a 'pain-based hook' that highlights a specific, visceral problem the customer faced (e.g., 'two months from shutting down'). Instead of asking how life was before, ask for their worst moment to capture a powerful, concise hook that resonates.

Key Moments

Learn Email Marketing in 39 Minutes!

Alex Hormozi

Education5 min read40 min video

Nov 6, 2024|655,369 views|19,910|425

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Key Moments

TL;DR

Email marketing offers a 35-45x ROI, yet many businesses underutilize it. Mastering email requires consistent value delivery, not just promotions, to ensure deliverability and engagement.

Key Insights

Email marketing boasts an average ROI of 35-45x, meaning $1 invested can yield $35-$45.

61% of people check their email multiple times daily, and 20% check multiple times per hour, making it a highly consumed platform across all age groups.

Segmenting email lists can increase ROI by up to 791%, as sending relevant content significantly boosts engagement and conversion.

Calling leads within 60 seconds of opt-in can increase sales by an average of 391%.

Strategically placed emails (Mondays/Tuesdays for B2C, Wednesdays for B2B) and pre-lunch/post-lunch timing can improve open rates by up to 18%.

Optimizing preview text, which appears after the subject line, can increase email open rates by 24%.

The overlooked power of email marketing

Despite its potential, email marketing is often neglected. With an average ROI of 35-45x, it offers an incredible return on investment, essentially allowing businesses to 50x their investment weekly. The primary cost is software and minimal writing time, as you're already paying for lead acquisition. Email serves as a follow-up mechanism, reminding existing contacts of your brand. This leverage is immense, especially considering email's high consumption rate: 61% of people check email multiple times daily, and 20% check multiple times per hour. This engagement spans all age demographics, making it a universal communication channel.

Addressing unsubscribe rates head-on

Unsubscribes are an inevitable part of email marketing. Rather than fearing them, view them as a natural culling process. Many customers who eventually convert even attend workshops after unsubscribing. The key is to make unsubscribing easy; forcing people to stay leads to dormant subscribers, which degrades domain deliverability more than active unsubscribes. An initially high unsubscribe rate (over 1%) is normal when re-engaging a list, a phenomenon termed 'shaking the trade' or 'pulling forward churn.' This is a necessary step to ensure your emails reach engaged recipients, much like not fearing content creation due to potential unfollows.

Segmentation: A 791% ROI booster

One of the most impactful strategies for email marketing is list segmentation. HubSpot research revealed a 791% increase in ROI from emails sent to segmented lists. This is because sending relevant content to specific audience segments dramatically increases the likelihood of conversion. For example, sending beginner content to advanced users or vice versa will result in disengagement. By qualifying leads based on criteria like revenue or business status, businesses can tailor messages. Segmenting lists into tiers (e.g., $0-100k, $500k+, $5M+) allows for highly applicable content delivery, ensuring recipients receive information pertinent to their stage and needs.

Crafting effective email content

Effective emails focus on delivering value quickly. The 'Mosi Money Minute' newsletter, for instance, promises value in under 60 seconds. Emails should reward opening and clicking, often starting with a concise quote or tweet that offers immediate value. The body of the email, ideally under 200 words, should present a clear problem and a singular, actionable solution. For example, if the problem is lack of trust from strangers, the solution might be leveraging existing social proof like framed customer reviews. A PS statement is crucial, as it's the second most-read part of an email, often used for a secondary CTA or a lighthearted meme. The goal is to train the audience that opening and clicking your emails consistently provides value, encouraging repeat engagement.

Optimizing for mobile and consistency

With 58-60% of global internet traffic coming from mobile devices, optimizing emails for mobile viewership is critical. Emails must display correctly on all devices, especially those with images, where poor formatting can plummet click-through rates. Consistent layout and format, akin to a fast-food brand like McDonald's, create predictability and trust. Using templates that have proven effective for responses and click-throughs, and applying them consistently, helps subscribers know what to expect. This predictability reinforces brand loyalty and ensures that the content delivery, even if the specific topic varies, remains a positive and expected experience.

Speed to contact and preview text optimization

Rapid follow-up is paramount; calling leads within 60 seconds of opt-in can increase sales by 391%, potentially quadrupling revenue. This tactic is so powerful it could justify hiring dedicated staff just for this process. Another significant, yet often overlooked, tactic is optimizing preview text. This snippet, appearing after the subject line, acts as a second subject line and can increase open rates by approximately 24%. Neglecting it means the default first 150 characters of your email, which might be generic, will be shown. Crafting compelling preview text that induces curiosity or highlights value maximizes the chance of an email being opened and read.

Strategic CTAs and annual renewal fees

While a single, clear Call to Action (CTA) is important, having multiple CTAs tailored to different audience segments or objectives can be effective. For recurring revenue businesses, implementing an annual renewal fee (priced at 1-3 months of service) can increase profit by 8-24% without affecting front-end sales, as it occurs a year later. This tactic allows businesses to maintain a lower monthly advertised price while capturing the higher annualized revenue of a significantly increased effective monthly rate. This blends the benefits of lower upfront cost with higher long-term revenue, reinforcing customer commitment.

Cadence, content quality, and deliverability

The ideal email cadence is often cited as three times a week, though consistency over frequency is key to avoid bothering subscribers. The emphasis should be on providing high-quality, valuable content. If every email offers genuine value, subscribers will welcome more frequent communication. For those new to email, starting with once a month and building up is recommended. For deliverability, emails should mimic standard text-based exchanges: be predominantly text, use minimal images, and limit promotional language and links. This approach helps prevent emails from being flagged as spam or sent to the promo tab. Advanced tactics include using Google-native links (e.g., Google Drive) and A/B testing subject lines to optimize engagement and long-term audience loyalty.

Mentioned in This Episode

●Software & Apps

●Companies

●Books

●People Referenced

Email Marketing Best Practices

Practical takeaways from this episode

Do This

Make unsubscribing easy to avoid dormant subscribers and protect domain deliverability.

Segment your email list based on qualifiers like revenue or business status for higher returns.

Reward subscribers for every action they take, starting with opening the email.

Keep the core of your 'minute' emails under 200 words for quick value delivery.

Introduce a problem or condition that makes your solution viable and use overwhelming social proof.

Utilize a PS statement in every email, as it's highly read.

Train your audience to click by offering interesting nuggets and ensuring your content is valuable.

Ensure emails are mobile-optimized.

Maintain a consistent layout and format for familiarity, like a trusted brand.

Call leads within 60 seconds of opting in for a significant sales increase.

Optimize preview text to entice opens and curiosity.

Have clear CTAs, potentially one for continued interest and one for immediate action.

Consider adding an annual renewal fee for recurring businesses to boost profit.

Send emails regularly; aim for three times a week if possible, but start with once a month.

Focus on providing consistently valuable content in every email.

Keep emails primarily text-based, with limited links (1-2 max), to improve inbox placement.

Align your email strategy with the platform's objective: providing a high-quality experience.

Use Google-native links (like YouTube or Google Drive) for potentially higher deliverability.

A/B test subject lines to find winning combinations for your audience.

Offer platform-specific bonuses and sell subscribers on the value of regular communication.

Encourage engagement, like replying to emails, to improve inbox placement.

Focus on Click-Through Rate (CTR) as a key performance indicator.

Send B2C emails on Mondays/Tuesdays and B2B emails on Wednesdays for potentially higher opens.

Target sending times between 10 AM - 12 PM and 1 PM - 3 PM.

Turn testimonials into ads by focusing on a pain-based hook and specific, visceral moments.

Make your CTAs contextual to the email's content.

Avoid This

Don't make unsubscribing difficult, as it can lead to dormant subscribers, which is worse for deliverability.

Don't send irrelevant beginner emails to advanced lists, or vice versa.

Don't expect strangers to believe you without social proof.

Don't send very long emails if your promise is value in under a minute.

Don't put the entire blog post in the email; use a nugget to drive clicks.

Don't send a terrible email that makes a subscriber lose interest in future communications.

Don't have emails that look like the 'Vegas Strip' (100% promotion); aim for a more natural email appearance.

Don't put too much 'money' language in the subject line or email body, as it can trigger spam filters.

Don't expect emails to get delivered without good domain authority, built by consistent engagement.

Don't try to figure out hacks; align with the email provider's objective of quality experience.

Don't just send the lead magnet without selling the value of continued communication.

Don't assume open rates are fully accurate due to privacy changes; focus on CTR.

Don't lose sleep over exact time zones if your audience is international; use a consistent reference point.

Don't use generic, copy-paste CTAs; make them contextual to the content.

Don't just slice in mini-ads as CTAs if they are not contextually relevant.

Common Questions

Email marketing is highly profitable because you've already incurred the cost to acquire the contact. The primary cost is then just software and writing time, offering a massive leverage and an average ROI of 35-45x. It's essentially a cheaper way to remind and engage leads who already know about you.

Topics

Content Creation Business & Entrepreneurship Customer Acquisition Career & Skills Sales Funnel Subscriber Engagement Conversion Optimization List Building Email Marketing Strategy

Mentioned in this video

Companies

acquisition.com

The company/platform from which the speaker has sent millions of emails and generated tens of millions of dollars. It is also mentioned as the provider of workshops and the company's newsletter.

Gym Launch

A business where the speaker didn't email until 2-3 years in, which was considered a significant mistake and a missed opportunity for revenue.

Software & Apps

Mosy Money Minute

The name of the speaker's newsletter, characterized by providing valuable content in under 60 seconds, often including a tactical tip for business and a thought that improved the speaker's life.

Hotspot

Mentioned as the source of a research study showing a 791% increase in ROI from segmented email lists.

Books

Harvard Business Review

Published a study demonstrating an average of 391% increase in sales from calling leads within 60 seconds of opting in.

People

Neil Patel

An awesome marketer who shared insights on email timing tactics, specifically noting that Wednesdays are a significant lift day for B2B emails.

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