How did Precision Health Concierge Medicine grow its revenue?

The business was acquired at $1.8 million in revenue and grew to $3 million in the last 12 months. Growth has shifted from primarily word-of-mouth to SEO over the past four months.

What are the main challenges Dr. Zad Oasi faces in scaling his business?

The primary challenge is marketing expertise. Dr. Oasi acknowledges his team is not strong in this area and has experienced costly failures with agencies. The rapidly changing technological landscape also presents a scaling hurdle.

What are the key strategies recommended for Dr. Zad Oasi's business growth?

The recommendations focus on enhancing referrals through compelling offers and a 'Bam Fam' approach (bringing a friend to appointments), optimizing the sales process with VSSLs and event-based marketing, and leveraging the newsletter with a clear call to action.

How can Dr. Zad Oasi's business leverage events for lead generation?

The strategy involves hosting or participating in weekly events, offering high-value scans ($150 introductory price) as lead magnets, and using a large giveaway (like a year of premium service) to attract attendees. This can generate significant leads and potential sales.

What are the common reasons physicians fail to scale their practices?

Physicians often fail due to a lack of marketing and sales skills, a fear of selling or appearing a certain way, mental blocks around pricing, ego, and a tendency to keep too much control within the business rather than delegating or systematizing.

What was Dr. Zad Oasi's update after filming 'Scale or Fail'?

Despite initially struggling with the proposed event schedule due to local seasonality, Dr. Oasi proactively created his own lecture series. This pivot has been successful, attracting clients and generating interest in helping other physicians adopt similar healthcare models.

Key Moments

Building a $15,000,000 Business for a Doctor in 32 Minutes | Scale or Fail Episode 4

Alex Hormozi

Entertainment6 min read33 min video

Aug 7, 2026|25,064 views|861|69

Alex Hormozi Alex Hormozi Business Tips Alex Hormozi Gym Launch Secrets Hormozi Business guides Business tips Skillsets Skill Stacking The Game Podcast mozination 100M Offers 100M Leads

Save to Pod

Want to know something specific about what's covered?

We've already dissected every moment. Ask and we will deliver (with timestamps).

Key Moments

TL;DR

Concierge medicine can scale to $15M by focusing on event-based marketing and referral programs, but doctors often fail due to marketing fear and holding onto operational control.

Key Insights

Precision Health Concierge Medicine grew from $1.8M to $3M in revenue within 18 months, with $600K profit (excluding CEO's $300K+ comp).

A prior $50,000 investment in a marketing agency yielded no progress, highlighting the cost of business and the need for effective agency selection.

The 'Bam Fam' referral strategy encourages existing patients to bring guests to treatments, leveraging the social capital of shared healthy activities.

Event-based marketing, such as hosting workshops with valuable giveaways (e.g., a year of VIP service), is recommended over traditional ads to generate high-quality leads.

Doctors often fail to scale due to a fear of marketing and selling, a tendency to think in small numbers, and an unwillingness to delegate operational control.

Despite initial plans for one event per month, Dr. Z shifted to hosting his own lecture series due to Sarasota's seasonal population shifts, seeing it as a positive adaptation.

The 'Bam Fam' referral program to accelerate patient acquisition

Dr. Zad Oasi's concierge medicine practice, Precision Health, generated $3 million in revenue in the last 12 months, with a profit of $600K, after acquiring the business for $1.8 million 18 months prior. To scale to $15 million, Alex Hormozi proposed revamping the referral machine. The current word-of-mouth and SEO strategies need enhancement. Hormozi suggested a 'Bam Fam' approach, encouraging existing patients to bring guests to treatments. Instead of a nominal credit, the offer should be more compelling, such as a year of premium service or high-value treatments for both the referrer and the referred. This leverages the patient's social capital and incentivizes them to share their positive experiences, effectively turning every touchpoint into a referral opportunity. The strategy also aims to tap into the practice's underutilized aesthetics business and capitalize on the evidence that people who engage in healthy activities together achieve better results, making it a win-win for the patient and the practice.

Leveraging events for high-value lead generation

Hormozi advocated for an event-based marketing strategy over traditional ads to scale Precision Health. He proposed hosting weekly events, perhaps in partnership with health, wealth, or business-related gatherings, where the practice can showcase its services, like a $500-$1000 body scan (normally priced lower). A significant giveaway, such as a year of health scans or digital health services, would attract attendees. During the scan, patients would watch a VSSL (Video Sales Letter) explaining the practice's unique offerings, followed by an immediate opportunity for a sales consultation. If the process feels too rushed, a follow-up appointment can be scheduled. This approach aims to create a consistent flow of warm leads, with the potential to generate significant revenue (e.g., 25 sales from a 300-person event, equating to $2.5 million in lifetime value). The key is to commit to a regular cadence of events, treating them as a core part of the marketing funnel.

Optimizing the patient journey and communication cadence

The 'wow' moment for patients often comes when they realize how much better they can feel after addressing underlying health issues. This is particularly true for older patients regaining independence or younger individuals experiencing sustained energy levels. The practice currently uses a varied cadence of touchpoints, starting with higher frequency for older demographics (60-day check-ins) and then extending as optimization occurs. For new patients, the initial phase includes labs, V2 Max testing, and nutritional analysis, followed by a 30-day in-person appointment with the physician. Hormozi emphasized solidifying a 90-day touchpoint as a crucial moment to solicit referrals, framing it as a natural extension of the patient's journey and a benefit they can share with others. This structured approach ensures consistent patient engagement and provides predictable opportunities to deepen relationships and generate new business.

Addressing physician-specific scaling challenges

A significant hurdle for scaling practices like Dr. Z's is the inherent mindset of physicians. Many are risk-averse, accustomed to trading time for money, and may not possess strong marketing or sales skills. The tendency to think in 'small numbers' and a fear of appearing overly commercial can prevent investment in scalable strategies. Physicians may also be hesitant to delegate, believing 'no one can do it like I can,' leading to operational bottlenecks. Hormozi pointed out that while Dr. Z's practice has potential, the fear of marketing, selling, and pricing – coupled with potential ego and a desire for control – are common pitfalls that lead to physician-led businesses failing to reach their full potential. Overcoming these mental blocks is crucial for successful scaling.

Enhancing the newsletter with a compelling call to action

Currently, Dr. Z's newsletter is low-pressure and lacks a direct call to action. Hormozi recommended adding a 'PS' section to incentivize engagement. This could include a quarterly giveaway, such as a chance to win a year of premium VIP service for themselves or a friend. This strategy positions the giveaway as a benefit for the sender, making it less of a direct ask and more of a value-add. The giveaway also serves as a non-intimidating way to introduce the practice's high-ticket offerings. By announcing the prize value upfront, it sets expectations and can lead to sticker shock being mitigated when potential clients come in for other services. This simple addition can transform the newsletter into a more effective lead-generation tool.

The sales process and its current efficacy

The current sales process involves an initial call handled by a marketing specialist, followed by a 15-minute Zoom consultation with the physician, and potentially an in-person visit for onboarding. While effective for a warm lead base, Hormozi noted that for colder leads from paid ads, more friction might be needed. He suggested that the current process, which includes a physician interaction early on, builds confidence by showcasing the practice's unique approach. The transition to in-person onboarding and initial treatments follows. Hormozi indicated he wouldn't drastically alter this process for now, as it works with the current lead flow, but emphasized that event-based marketing would naturally create warmer leads, making the existing sales motion more potent.

Future scaling roadmap and potential roadblocks

Dr. Z's practice is currently in the 'Productized to Optimize' phase of the scaling roadmap, with 16 employees. Key focus areas include enhancing lifetime value (LTV) through supplementation and aesthetics, implementing the giveaway as a new offer, and refining the VSSL and event-based sales motion. The 'Bam Fam' referral process will also increase LTV. Potential future roadblocks include maintaining quality as the patient base grows and new doctors join, requiring incremental product improvements and robust training. As the business scales, sales training for event staff will become critical. The emergence of high-value patient cohorts ($50K-$100K) may also require tailored offerings, and the practice will need to accommodate this. The event-based marketing strategy is expected to be the primary driver, reducing reliance on traditional ads for now.

Post-filming adaptation due to seasonal market dynamics

In an update after the filming, Dr. Z acknowledged falling behind the initial event schedule. He explained that Sarasota's seasonal population shift (May-September) made finding suitable events difficult. While Hormozi advised against creating one's own events initially, Dr. Z found it necessary to establish a lecture series with local venues to reach his ideal clients, especially as 'Scale or Fail' viewers began reaching out. This adaptation demonstrates a pragmatic response to local market conditions, turning a potential setback into an opportunity to further his mission of helping other physicians deliver high-quality healthcare nationwide. The series aims to attract clients and position him as a leader in the field.

Mentioned in This Episode

●Software & Apps

●Organizations

●People Referenced

Scaling Precision Health Concierge Medicine: Key Strategies

Practical takeaways from this episode

Do This

Implement a 'Bam Fam' referral process: offer existing members the chance to bring a friend to treatments.

Utilize a compelling giveaway (e.g., a year of premium service) to drive participation in open houses and events.

Shift to an event-based marketing strategy, hosting or participating in weekly health or wealth-related events.

Offer a high-value 'expensive scan' (normally $500-$1000) at events, with a lower introductory price of $150.

Consider a year of 'integrated health' or digital health as a grand prize giveaway for events.

Use VSSLs during patient scans or between appointments to educate and reinforce sales.

Schedule follow-up appointments after initial consultations to allow for more discovery and decision-making.

Develop a structured sales training program for staff, especially for event-based lead generation.

Identify and cater to high-net-worth individuals who are willing to pay for premium health services.

Integrate supplementation and aesthetics into the service offering to increase Lifetime Value (LTV).

Add a PS with a compelling offer to the newsletter.

Establish a 90-day checkpoint for patient follow-up and engagement.

Avoid This

Do not rely solely on word-of-mouth or poorly executed SEO.

Avoid hiring marketing agencies without due diligence; consider their cost as a lesson learned.

Do not be afraid to give away valuable services as part of marketing efforts, provided the math is understood.

Do not use the term 'coupon' for referral offers; focus on value and experience.

Do not over-prioritize traditional ad-based funnels over event-based marketing for lead generation.

Avoid making the sales process too fast or high-pressure; allow for discovery and confidence-building.

Do not let the fear of marketing or selling, or mental blocks around pricing, hinder business growth.

Avoid holding onto tasks too tightly; delegate and systematize where possible.

Do not overlook the seasonality of certain locations (e.g., Sarasota) when planning event schedules.

Common Questions

Precision Health Concierge Medicine is a practice focused on enhancing the patient-doctor relationship, which Dr. Oasi felt was lacking in corporate medicine. He aimed to create a practice that brought medicine back to its ideal state.

Topics

Health & Longevity Business & Entrepreneurship Lead Generation Business Scaling Concierge Medicine Referral Marketing Event Marketing Sales Process Optimization Healthcare Business

Mentioned in this video

People

Alex Rosie

The host of Scale or Fail, providing guidance and evaluating businesses.

Zad Oasi

Owner of Precision Health Concierge Medicine. He purchased the business 18 months prior and has grown revenue significantly.

Organizations

Precision Health Concierge Medicine

A concierge medicine practice focused on patient-doctor relationships, aiming for $15 million in revenue.

Software & Apps

Meta Ads

Discussed as a potential marketing channel that works but might require more friction and less suitable than event-based marketing for this business model.

VSSL

A video sales letter (VSSL) is suggested to be used during scans or between appointments to educate and sell clients.

Ask anything from this episode.

Save it, chat with it, and connect it to Claude or ChatGPT. Get cited answers from the actual content — and build your own knowledge base of every podcast and video you care about.

Get Started Free