Bud Light
Product
A beer brand that faced controversy due to an influencer marketing campaign involving Dylan Mulvaney, which the speaker defends as 'confected outrage' rather than a marketing failure.
Mentioned in 3 videos
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Videos Mentioning Bud Light
Marketing Expert: The Playbook Behind Every Great Campaign | Rory Sutherland
The Knowledge Project Podcast
A beer brand that faced controversy due to an influencer marketing campaign involving Dylan Mulvaney, which the speaker defends as 'confected outrage' rather than a marketing failure.
Andrew Callaghan: Channel 5, Gonzo, QAnon, O-Block, Politics & Alex Jones | Lex Fridman Podcast #425
Lex Fridman
If I Wanted To Grow An Audience In 2026, I'd Do This
Alex Hormozi
A beer brand used as an example of bad branding due to a controversial partnership with Dylan Mulvaney, and later good branding with Shane Gillis and UFC to recover sales.