Peter Field

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Marketing expert whose work, along with Les Binet, provides figures on the optimal ratio between brand and mass media advertising expenditure.

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Videos Mentioning Peter Field

The Marketing Secrets Apple & Tesla Always Use: Rory Sutherland | E165

The Marketing Secrets Apple & Tesla Always Use: Rory Sutherland | E165

The Diary Of A CEO

Marketing expert whose work, along with Les Binet, provides figures on the optimal ratio between brand and mass media advertising expenditure.