Peter Field

PersonMentioned in 1 video

Marketing expert whose work, along with Les Binet, provides figures on the optimal ratio between brand and mass media advertising expenditure.

Videos Mentioning Peter Field

The Marketing Secrets Apple & Tesla Always Use: Rory Sutherland | E165

The Marketing Secrets Apple & Tesla Always Use: Rory Sutherland | E165

The Diary Of A CEO

Marketing expert whose work, along with Les Binet, provides figures on the optimal ratio between brand and mass media advertising expenditure.