Les Binet

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Marketing professor whose work, along with Peter Field, provides figures on the optimal ratio between brand and mass media advertising expenditure.

Videos Mentioning Les Binet

The Marketing Secrets Apple & Tesla Always Use: Rory Sutherland | E165

The Marketing Secrets Apple & Tesla Always Use: Rory Sutherland | E165

The Diary Of A CEO

Marketing professor whose work, along with Peter Field, provides figures on the optimal ratio between brand and mass media advertising expenditure.