Moral Foundations Theory
Concept
social psychological theory intended to explain the origins of and variation in human moral reasoning on the basis of innate, modular foundations
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Videos Mentioning Moral Foundations Theory
The Coddling of the American Mind and How to Become Intellectually Antifragile — Jonathan Haidt
Tim Ferriss
Jonathan Haidt's major work in psychology, which posits that moral judgments are based on a few innate, universal psychological systems (taste buds of the moral sense).
The four-letter code to selling anything | Derek Thompson | TEDxBinghamtonUniversity
TEDx Talks
A psychological theory suggesting that effective persuasion involves appealing to the target's core ethical principles and values.