Loss Aversion
Concept
people's tendency to prefer avoiding losses to acquiring equivalent gains, a behavior first identified by Amos Tversky and Daniel Kahneman
Mentioned in 2 videos
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Videos Mentioning Loss Aversion
Digital Delusions: A Conversation with Renée DiResta (Episode #378)
Sam Harris
Related to harm aversion, the psychological principle that the pain of losing something is often greater than the pleasure of gaining something equivalent.
#60 – Annie Duke: How to improve decision making, learning, & apply ‘backcasting’ for future success
Peter Attia MD
A cognitive bias that describes why, for individuals, the pain of losing is psychologically more powerful than the pleasure of gaining, especially in decision-making.