IKEA effect
Concept
cognitive bias in which consumers place a disproportionately high value on products they partially created
Mentioned in 2 videos
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Videos Mentioning IKEA effect
5 ways to make your leadership development program succeed with Lavinia Mehedintu
Big Think+
A psychological bias mentioned as a reason why co-creating leadership development programs with leaders leads to better engagement and promotion.
The Marketing Secrets Apple & Tesla Always Use: Rory Sutherland | E165
The Diary Of A CEO
A psychological phenomenon where consumers value products more if they have invested effort in their assembly or creation, such as building Ikea furniture.