Marriott
A company for whom IBM was doing work, where the CEO advised Ginni Rometty to focus on being the best IBM possible, illustrating the concept of 'what should endure'.
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Videos Mentioning Marriott

Building trust as a leader: Lessons from former CEO of IBM, Ginni Rometty
Big Think+
A company for whom IBM was doing work, where the CEO advised Ginni Rometty to focus on being the best IBM possible, illustrating the concept of 'what should endure'.

Jim Collins — Good to Great — The Knowledge Project #67
The Knowledge Project Podcast
A hospitality company that started in restaurants and successfully transitioned to hotels through a bullet-to-cannonball process, which became the biggest part of the company for decades.

Neil Gaiman — The Interview I've Waited 20 Years To Do
Tim Ferriss
A hotel chain where Neil Gaiman once stayed in a windowless room in the World Trade Center, using Ian Fleming's method to write the American draft of 'Neverwhere'.

Bryan Johnson Interview (Full Episode) | The Tim Ferriss Show (Podcast)
Tim Ferriss
A prominent family and hotel corporation in Utah, mentioned as an example of those who accumulated significant wealth and made contributions.