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L'Oreal

CompanyMentioned in 1 video

A beauty brand, whose tagline 'Because I'm worth it' is used as an example of how luxury purchases are often about self-signaling and ego-boosting.

Videos Mentioning L'Oreal

Marketing Expert: The Playbook Behind Every Great Campaign | Rory Sutherland

Marketing Expert: The Playbook Behind Every Great Campaign | Rory Sutherland

The Knowledge Project Podcast

A beauty brand, whose tagline 'Because I'm worth it' is used as an example of how luxury purchases are often about self-signaling and ego-boosting.