Jim Beam

Company

A large alcohol distribution company that initially distributed Patrón Tequila but underestimated its potential, believing its price was too high.

Mentioned in 1 video

Videos Mentioning Jim Beam

John Paul DeJoria — From Homelessness to Building Paul Mitchell and Patrón | The Tim Ferriss Show

John Paul DeJoria — From Homelessness to Building Paul Mitchell and Patrón | The Tim Ferriss Show

Tim Ferriss

A large alcohol distribution company that initially distributed Patrón Tequila but underestimated its potential, believing its price was too high.