Apple Computer
Company
A company mentioned as an example of successful naming by taking an existing word and giving it a new definition.
Mentioned in 2 videos
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Videos Mentioning Apple Computer
How Rich Barton Built Expedia and Zillow — Audacious Goals, Provocation Marketing, and More
Tim Ferriss
A company mentioned as an example of successful naming by taking an existing word and giving it a new definition.
Stanford Neuroscientist: Can’t Remember Your Dreams? Your Brain May Be Warning You!
The Diary Of A CEO
Referred to in the context of Steve Jobs' analogy, describing personal computers as 'a bicycle for the mind.'