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Positioning: The Battle for Your Mind
BookMentioned in 1 video
Cited as the foundational book on positioning by Al Ries and Jack Trout, published in 1982, which highlighted the increasing importance of positioning in a crowded market.
Cited as the foundational book on positioning by Al Ries and Jack Trout, published in 1982, which highlighted the increasing importance of positioning in a crowded market.