Competing Against Luck
Book
A book by Clayton Christensen that discusses the 'Jobs to Be Done' theory, influencing the company's focus.
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Videos Mentioning Competing Against Luck

Analyzing Billions of Transactions to Understand Consumer Behavior - Michael Babineau and Kevin Hale
Y Combinator
A book by Clayton Christensen that discusses the 'Jobs to Be Done' theory, influencing the company's focus.

Kevin Systrom: Instagram | Lex Fridman Podcast #243
Lex Fridman
A book by Clayton Christensen, which describes the 'Jobs to be Done' theory—a framework for understanding why customers 'hire' products to perform specific functions in their lives.