Coke
Product
A regular soft drink that can be added to concrete to slow down its setting process due to its sugar content, buying additional time if a concrete truck is delayed.
Mentioned in 3 videos
Videos Mentioning Coke
Cal And Jamie Explain The Internet | Atomic Bombs, Bari Weiss, And Inscrutable TikToks
Cal Newport
Jamie Kilstein uses it as an analogy for the addictive nature of TikTok.
Can you float in concrete?
Veritasium
A regular soft drink that can be added to concrete to slow down its setting process due to its sugar content, buying additional time if a concrete truck is delayed.
The Marketing Secrets Apple & Tesla Always Use: Rory Sutherland | E165
The Diary Of A CEO
Used as a comparison for Diet Coke, highlighting that belief in diet products often requires a slight taste compromise.