Bud Light

Product

A beer brand that faced controversy due to an influencer marketing campaign involving Dylan Mulvaney, which the speaker defends as 'confected outrage' rather than a marketing failure.

Mentioned in 3 videos

Videos Mentioning Bud Light

Marketing Expert: The Playbook Behind Every Great Campaign | Rory Sutherland

Marketing Expert: The Playbook Behind Every Great Campaign | Rory Sutherland

The Knowledge Project Podcast

A beer brand that faced controversy due to an influencer marketing campaign involving Dylan Mulvaney, which the speaker defends as 'confected outrage' rather than a marketing failure.

Andrew Callaghan: Channel 5, Gonzo, QAnon, O-Block, Politics & Alex Jones | Lex Fridman Podcast #425

Andrew Callaghan: Channel 5, Gonzo, QAnon, O-Block, Politics & Alex Jones | Lex Fridman Podcast #425

Lex Fridman

If I Wanted To Grow An Audience In 2026, I'd Do This

If I Wanted To Grow An Audience In 2026, I'd Do This

Alex Hormozi

A beer brand used as an example of bad branding due to a controversial partnership with Dylan Mulvaney, and later good branding with Shane Gillis and UFC to recover sales.