Leon Festinger
Person
Described as the 'father of the theory of cognitive dissonance', he was Elliot Aronson's mentor and graduate advisor at Stanford.
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Videos Mentioning Leon Festinger

#130 - Carol Tavris, Ph.D. & Elliot Aronson, Ph.D.: Recognizing and overcoming cognitive dissonance
Peter Attia MD
Described as the 'father of the theory of cognitive dissonance', he was Elliot Aronson's mentor and graduate advisor at Stanford.

The Psychology Behind Why Successful People Always Become Targets — Dr. Gad Saad
Tom Bilyeu
Pioneer of cognitive dissonance theory, whose quote on the effect of evidence against anchored beliefs is cited.