The Two-Step Flow Theory of Communication

ConceptMentioned in 1 video

A communication theory explaining how media messages are processed through opinion leaders in trusted communities.

Videos Mentioning The Two-Step Flow Theory of Communication

Digital Delusions: A Conversation with Renée DiResta (Episode #378)

Digital Delusions: A Conversation with Renée DiResta (Episode #378)

Sam Harris

A communication theory explaining how media messages are processed through opinion leaders in trusted communities.