Project SCUM

Concept

A Reynolds Tobacco project (Subculture Urban Markets) that targeted homeless individuals and homosexuals in San Francisco, showing the industry's contempt for its target customers.

Mentioned in 1 video

Videos Mentioning Project SCUM

Robert Proctor: Nazi Science and Ideology | Lex Fridman Podcast #268

Robert Proctor: Nazi Science and Ideology | Lex Fridman Podcast #268

Lex Fridman

A Reynolds Tobacco project (Subculture Urban Markets) that targeted homeless individuals and homosexuals in San Francisco, showing the industry's contempt for its target customers.