PCP Model (Perception, Context, Permission)

Concept

A three-step model used to understand how to get someone to do something, ranging from joining a cult to purchasing an item, by altering their perception, then the context, which then modifies their sense of permission.

Mentioned in 1 video

Videos Mentioning PCP Model (Perception, Context, Permission)

The Behaviour Expert: Instantly Read Any Room & How To Hack Your Discipline! Chase Hughes

The Behaviour Expert: Instantly Read Any Room & How To Hack Your Discipline! Chase Hughes

The Diary Of A CEO

A three-step model used to understand how to get someone to do something, ranging from joining a cult to purchasing an item, by altering their perception, then the context, which then modifies their sense of permission.