Red Bull

OpenAI's Code Red, Sacks vs New York Times, New Poverty Line?

All-In Podcast

Mentioned as having a big win in Vegas.

#47–Matt Walker, Ph.D. on Sleep (Part 1 of 3): Dangers of poor sleep, dementia risk, mental health..

Peter Attia MD

Sponsored Felix Baumgartner's jump from space.

Morning Routines and Strategies | The Tim Ferriss Show (Podcast)

Tim Ferriss

Energy drink mentioned in the context of stimulants and potential negative effects with overuse.

Daniel Pink Interview | The Tim Ferriss Show (Podcast)

Tim Ferriss

One of the large enterprises mentioned by Tim Ferriss as a user of WeWork's services.

#05 - Dom D’Agostino, Ph.D.: ketosis, n=1, exogenous ketones, HBOT, seizures, and cancer

Peter Attia MD

Energy drink used as a comparison by D'Agostino to highlight the relative safety of commercially available ketone products.

Rob Fraser: Founder of Outway

The Knowledge Project Podcast

221 ‒ Understanding sleep and how to improve it

Peter Attia MD

A company that sponsored Felix Baumgartner's record-breaking jump from the edge of space.

SBS Battle Royale (Episode 134)

Stronger By Science

The Marketing Secrets Apple & Tesla Always Use: Rory Sutherland | E165

The Diary Of A CEO

A mysterious product that is counterintuitive in its success, with a nasty taste, high price, and small can, which contribute to its perception as a medicine or drug.

Jocko Willink — The Scariest Navy SEAL Imaginable…And What He Taught Me | The Tim Ferriss Show

Tim Ferriss

An energy drink Jocko would reserve for long drives or patrols during deployments, indicating his limited use of caffeine.

Watch This If You Have An E-commerce Business

Alex Hormozi

Used as an example of brand building through aspirational, non-direct response marketing campaigns.