Overstock.com

Company

A company that attempted a rebrand to O.co but suffered significant traffic loss, demonstrating the importance of a .com domain.

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Videos Mentioning Overstock.com

From Scallop Kingpin to Selling 8-Figure Domains (4K)

From Scallop Kingpin to Selling 8-Figure Domains (4K)

Tim Ferriss

A company that attempted a rebrand to O.co but suffered significant traffic loss, demonstrating the importance of a .com domain.