Marriott
A company for whom IBM was doing work, where the CEO advised Ginni Rometty to focus on being the best IBM possible, illustrating the concept of 'what should endure'.
Videos Mentioning Marriott

Building trust as a leader: Lessons from former CEO of IBM, Ginni Rometty
Big Think+
A company for whom IBM was doing work, where the CEO advised Ginni Rometty to focus on being the best IBM possible, illustrating the concept of 'what should endure'.

Jim Collins — Good to Great — The Knowledge Project #67
The Knowledge Project Podcast
A hospitality company that started in restaurants and successfully transitioned to hotels through a bullet-to-cannonball process, which became the biggest part of the company for decades.

Neil Gaiman — The Interview I've Waited 20 Years To Do
Tim Ferriss
A hotel chain where Neil Gaiman once stayed in a windowless room in the World Trade Center, using Ian Fleming's method to write the American draft of 'Neverwhere'.

Bryan Johnson Interview (Full Episode) | The Tim Ferriss Show (Podcast)
Tim Ferriss
A prominent family and hotel corporation in Utah, mentioned as an example of those who accumulated significant wealth and made contributions.