Burberry
Company
Luxury fashion brand mentioned as an example of a brand that became too popular and lost its aspirational quality. George uses it to illustrate market risks for Represent.
Mentioned in 3 videos
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Videos Mentioning Burberry
From My Garden Shed To $100m Business Empire! “That Letter Was The End Of Represent” - George Heaton
The Diary Of A CEO
Luxury fashion brand mentioned as an example of a brand that became too popular and lost its aspirational quality. George uses it to illustrate market risks for Represent.
The Marketing Secrets Apple & Tesla Always Use: Rory Sutherland | E165
The Diary Of A CEO
Brand that experienced a shift in perception, moving from being associated with 'ruffians' to becoming a cool brand again.
Gymshark CEO: How I Built A $1.5 Billion Business At 19! Ben Francis
The Diary Of A CEO
A British luxury fashion brand mentioned as an example of a cool British international brand.