Burberry

Company

Luxury fashion brand mentioned as an example of a brand that became too popular and lost its aspirational quality. George uses it to illustrate market risks for Represent.

Mentioned in 3 videos

Videos Mentioning Burberry

From My Garden Shed To $100m Business Empire! “That Letter Was The End Of Represent” - George Heaton

From My Garden Shed To $100m Business Empire! “That Letter Was The End Of Represent” - George Heaton

The Diary Of A CEO

Luxury fashion brand mentioned as an example of a brand that became too popular and lost its aspirational quality. George uses it to illustrate market risks for Represent.

The Marketing Secrets Apple & Tesla Always Use: Rory Sutherland | E165

The Marketing Secrets Apple & Tesla Always Use: Rory Sutherland | E165

The Diary Of A CEO

Brand that experienced a shift in perception, moving from being associated with 'ruffians' to becoming a cool brand again.

Gymshark CEO: How I Built A $1.5 Billion Business At 19! Ben Francis

Gymshark CEO: How I Built A $1.5 Billion Business At 19! Ben Francis

The Diary Of A CEO

A British luxury fashion brand mentioned as an example of a cool British international brand.