Content Platforms Explained in 100 Seconds // Build your own with Sanity

FireshipFireship
Science & Technology5 min read25 min video
Sep 20, 2021|269,652 views|8,066|403
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Key Moments

TL;DR

Sanity revolutionizes content management with a customizable studio and content lake, enabling flexible data delivery across platforms.

Key Insights

1

Content platforms treat content as structured data, moving beyond embedded HTML or traditional CMS limitations.

2

Headless CMS provides content via API, decoupling it from application code for multi-platform and multi-view flexibility.

3

Sanity offers a customizable, open-source studio built with React for content modeling and management.

4

Sanity's Content Lake stores data in real-time, accessible from any codebase via structured queries.

5

Portable Text within Sanity stores rich text as JSON, enabling easy reuse across different applications and devices.

6

Sanity's Vision plugin and GROQ query language allow developers to inspect and query content directly.

7

Sanity supports image optimization with cropping, hotspotting, and automatic adaptation to various aspect ratios.

8

Content schemas in Sanity can be customized with various field types and validation rules.

9

Sanity projects can be deployed to a unique URL, with local and deployed versions syncing in real-time for live preview and collaboration.

EVOLUTION OF WEB CONTENT MANAGEMENT

The video begins by tracing the evolution of content management, from early HTML websites where content was embedded directly in code, to the rise of traditional Content Management Systems (CMS) that store content in databases and inject it into templates. This approach faced limitations when migrating to new JavaScript frameworks or needing to display content across multiple platforms like iOS and Android, or within various views of a single application. These challenges paved the way for the headless CMS model.

THE HEADLESS CMS PARADIGM

Headless CMS represents a significant shift, transforming content into a cloud-based API that can be accessed from any application. This decoupling of content from presentation layers makes it a critical component of modern tech stacks, acting as a single source of truth for brands. Developers gain the flexibility to model and tailor content for specific needs, creating custom schemas with varied fields for text, images, and establishing relationships between data items, offering a more robust solution than cookie-cutter approaches.

INTRODUCING SANITY.IO

Sanity.io is highlighted as a premier tool enabling the headless CMS model, particularly popular within the Jamstack community. It features an open-source 'Sanity Studio,' a customizable interface built with JavaScript and React, allowing developers to model content effectively. The actual data resides in a 'Content Lake,' a real-time document store that provides comprehensive access and control over content from anywhere. This setup facilitates querying content from any codebase in a structured manner, supporting features like GraphQL, webhooks, and real-time updates.

STRUCTURED CONTENT AS DATA

The core philosophy presented is treating content as data. This perspective unlocks immense possibilities for how content is managed, delivered, and utilized. Sanity empowers users to define their own content structures, moving away from rigid formats. This approach grants freedom and ownership over content, allowing it to be delivered across any desired channel or platform. The ability to reshape and present content in any format is a key benefit, enabling seamless integration with new frameworks or redesigns without content migration issues.

THE SANITY STUDIO AND PORTABLE TEXT

Sanity Studio, built with React, offers a fully customizable UI for content editors and developers. Users with React knowledge can tailor the studio to their specific needs. A significant feature is 'Portable Text,' which stores rich text content in a JSON format. This structured data representation makes rich text portable and reusable across various platforms, including mobile, desktop, and different front-end frameworks, overcoming the complexities often associated with embedding HTML into applications.

CONTENT MODELING AND CUSTOMIZATION

Setting up a Sanity project involves initializing the Sanity CLI and using commands like `sanity init` to create a new project. Projects can start with pre-built schemas (like 'blog') or as a clean slate. The `schemas` folder in the project structure contains definitions for document types, such as 'post,' 'author,' and 'category.' These document types are composed of various fields like 'title,' 'slug,' 'image,' and 'reference,' which can be customized with specific types and validation rules. The `sanity.json` file contains essential project details like the Project ID, crucial for connecting front-end applications to the Sanity backend.

DEMONSTRATING FUNCTIONALITY AND FEATURES

The demonstration showcases creating a new blog post, including adding a title, slug, author (as a reference to another document type), and an image. Sanity's image handling is highlighted, allowing uploads via file structure, drag-and-drop, or pasting. It supports image editing with cropping and hotspotting, ensuring key elements remain visible across different aspect ratios. The body of the post uses Portable Text, illustrating how rich text is managed as structured JSON data visible through the 'inspect' feature.

ADVANCED QUERYING AND PLUGINS

The Vision plugin is introduced as a tool for querying content directly from the Sanity platform using the in-house query language, GROQ. Developers can inspect any piece of content, such as an image, and retrieve detailed JSON data, including image dimensions and color palettes. This palette information is valuable for accessibility, suggesting optimal foreground colors for text overlaid on images. This querying capability underscores Sanity's strength in making content data accessible and actionable.

CUSTOMIZING SCHEMA TYPES AND VALIDATION

The tutorial details how to extend the content model by adding new schema types within the `schemas` folder. For instance, a 'time to read' field of type 'number' is added to the 'post' document. Custom validation rules, such as requiring a field or setting a maximum numerical value using `less than`, can be applied to ensure data integrity. This powerful customization allows for precise data structuring tailored to specific project requirements.

DEPLOYING AND SYNCHRONIZING SANITY STUDIO

The process of deploying a Sanity Studio involves running the `sanity deploy` command, which assigns a unique hostname (e.g., `fireship.sanity.studio`). Once deployed, the live studio can be accessed via its URL. A key feature demonstrated is the live synchronization between the local development studio and the deployed version. Changes made in either instance are reflected in the other in near real-time, complete with visual indicators of who made specific changes and the ability to review and revert modifications, facilitating seamless collaboration and preview.

Sanity.io Quick Start Guide

Practical takeaways from this episode

Do This

Treat content as data to leverage its flexibility across platforms.
Use Sanity Studio to model and manage your content with customizable schemas.
Leverage Portable Text for rich text content, storing it as JSON for easy integration.
Utilize the image editing features (crop, hotspot) in Sanity for responsive design.
Use the Vision plugin to query your content and understand image metadata.
Deploy your Sanity Studio to make content accessible and collaborate effectively.
Explore Sanity's documentation and community for further learning.

Avoid This

Don't embed content directly in HTML for scalable projects.
Don't fear losing ownership of content; content platforms should empower ownership.
Don't rely on cookie-cutter solutions; build custom schemas with Sanity.
Don't forget to add your new schema types to `schema.js`.
Don't ignore validation rules; implement them to ensure data integrity.
Don't assume content is limited to one platform; structured content is cross-platform.

Sanity Image Palette Analysis

Data extracted from this episode

Color NamePercentage of Image AreaSuggested Foreground Color
dark mutedN/AN/A
dark vibrant1.93%Yes (for accessibility)
light vibrantN/AYes (for accessibility)
mutedN/AN/A

Common Questions

A headless CMS decouples content management from the presentation layer, turning content into a cloud-based API. This allows content to be accessed and delivered to any application or device, providing flexibility and scalability.

Topics

Mentioned in this video

otherFireship

The chosen name for the Sanity project during the demonstration, used both locally and for deployment.

softwareSanity Studio

The open-source, customizable UI for modeling and managing content within the Sanity platform.

conceptHTML

An early web technology where content was embedded directly in the code, which was not scalable.

conceptGraphQL

A query language for APIs that Sanity supports, allowing structured data retrieval.

conceptCMS

Content Management System where content is stored in a database and injected into an HTML template, an improvement over embedded HTML.

conceptAPI

Application Programming Interface, used by headless CMS to provide access to content from any application.

softwareUnsplash

A website providing free stock photos, used in the demonstration to source an image for the blog post.

softwareSanity

A popular content platform and headless CMS that provides a customizable open-source studio and a cloud-based content lake.

conceptPortable Text

A Sanity-specific way of storing rich text in JSON format, making it reusable across different platforms and applications.

softwareSanity CLI

The command-line interface tool used to initialize, deploy, and manage Sanity projects.

conceptJamstack

A web development architecture standing for JavaScript, APIs, and Markup, for which Sanity is a popular choice.

companySanity.io

The company behind the Sanity content platform, offering tools for structured content management.

conceptVue

A JavaScript framework mentioned as an example of another front-end technology that can utilize content stored in JSON format via portable text.

toolGroq
toolReact
toolJavaScript

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