Key Moments

Answering Uncomfortable Questions With My Personal Assistant

Ali AbdaalAli Abdaal
Education4 min read25 min video
Jul 18, 2021|1,183,798 views|28,421|1,878
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TL;DR

Ali Abdaal and his former PA, Elizabeth, answer viewer questions on topics from past work to personal growth.

Key Insights

1

Elizabeth's hiring process: a direct DM, followed by an email and video call, leading to her quick employment.

2

The benefits of hiring a personal assistant: handling administrative tasks, managing communications, and freeing up time for creators and professionals.

3

Elizabeth's growth working with Ali: learning about social media, how to engage audiences, and the importance of shipping ideas quickly.

4

Ali's 'annoying' traits include fidgeting, slow response times, procrastination, and a propensity to change plans abruptly.

5

Elizabeth's advice on leaving the 9-to-5: focus on building skills, generating income outside of the job, and questioning the romanticized idea of entrepreneurship.

6

The 'marriage inbox' incident: a controversial method Ali used to find a partner, highlighting potential pitfalls of social media for dating.

INTRODUCTION AND CAREER TRANSITIONS

This video features Ali Abdaal alongside his former personal assistant, Elizabeth, a fourth-year medical student and YouTuber. Elizabeth discusses her transition from Ali's PA to focusing on her medical studies and YouTube channel. The conversation is framed around answering viewer-submitted questions, offering insights into their working relationship and personal perspectives.

THE UNLIKELY HIRING PROCESS

Elizabeth details how she was hired by Ali, starting with a direct message on Instagram during lockdown after seeing his live stream announcing he was looking for a PA. She followed up with a formal email containing her CV and details of her suitability for the role. This led to a quick video call and an on-the-spot hiring decision, highlighting Ali's need for assistance and Elizabeth's initiative.

THE VALUE AND NEED FOR PERSONAL ASSISTANTS

Both Ali and Elizabeth discuss the significant benefits of having a personal assistant. For Ali, it's about managing administrative tasks, emails, and fan mail. Elizabeth explains it's essential for handling sponsor requests, collaborations, and organizing communications, which frees up time for more meaningful engagement with content creation and audience interaction. Ali suggests that many professionals, not just creators, could benefit from even part-time PA support.

LEARNING AND GROWTH THROUGH THE WORKING RELATIONSHIP

Elizabeth reflects on her time working with Ali, highlighting her learning curve with social media, the importance of putting oneself out there, and the necessity of 'shipping' ideas even before they are perfectly ready. Ali also shares what he learned from Elizabeth, particularly admiring her ability to make people feel at ease, her emotional relatability in his Part-Time YouTuber Academy, and her consistent positivity, which he tries to emulate.

THE CHALLENGES AND ANNOYANCES OF WORKING TOGETHER

The conversation delves into Ali's perceived annoying traits, with Elizabeth listing fidgeting, slow response rates to messages, procrastination, and a frequent habit of changing his mind on major plans. This trait is exemplified by his shifting decisions regarding moving to the US, Australia, traveling, Dubai, and finally London, which created significant organizational work for Elizabeth.

PERSPECTIVES ON LEAVING THE NINE-TO-FIVE

Elizabeth questions Ali's initial suggestion of starting a YouTube channel as a primary means to leave a 9-to-5 job, citing its difficulty and unreliability. She suggests a more grounded approach involves acquiring skills, freelancing, and building sustainable income sources outside of full-time employment. She also advises individuals to first address dissatisfaction within their current roles or explore alternative paths before drastically quitting their jobs.

THE 'MARRIAGE INBOX' INCIDENT

A particularly awkward topic discussed is Ali's highly publicized 'marriage inbox' initiative, where he invited interested individuals to email him for potential marriage. Elizabeth describes this as frustrating and potentially damaging due to the false expectations it set, the seriousness with which some applicants treated it, and the power imbalance involved in a public figure seeking a partner online. She advocates for more delicate and private approaches to dating.

ASSESSING ALI AS A BOSS

Elizabeth describes Ali's management style as having evolved. Initially, with a smaller team, he was more open and communicative, resembling a friend. As the team and business grew, the dynamic shifted towards a more corporate structure with a clearer hierarchy, making the experience less informal and more akin to a traditional boss-employee relationship, despite the initial close-knit atmosphere.

MOTIVATIONS FOR WORKING WITH ALI

Elizabeth explains her initial motivation for working with Ali stemmed from her perception of him as a genuine, honest individual with admirable editing skills and a respected YouTube channel. Additionally, his background as a medic aligned with her own, making the prospect of working with him appealing and a step she saw as beneficial for her own development.

Common Questions

Elizabeth initially slid into Ali's Instagram DMs after seeing him on a live stream looking for a PA. She followed up with a formal email and CV, leading to a video call and her hiring on the same evening.

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