AI Video Is Eating The World — Olivia and Justine Moore, a16z

Initially, AI video trends originated on platforms like Reddit and X. However, following advancements like V3 and Minimax 2, the trend has flipped, with most viral content now originating on consumer platforms like TikTok and Instagram, making creation accessible to a wider audience.

Primary monetization comes from social media payouts for views and engagement. Other avenues include using AI videos for ads to drive traffic to businesses, selling online courses or consulting services (especially for skilled prompters), and potentially licensing AI-native IP to larger media companies.

Accessing V3 can be complex, requiring specific subscriptions and navigating Google's product infrastructure. It also lacks direct image-to-video functionality with audio, potentially hindering character consistency, and is not usable on mobile, posing difficulties for creators.

Using familiar IPs like Star Wars with a twist can capture attention. Alternatively, creating entirely new, uniquely strange content (like the Italian Brain Rot characters or Kim the Gorilla) can also go viral by sheer novelty and engagement.

Prompt theory began with AI characters realizing their generated nature. Recently, it has evolved to question if humans themselves might be AI characters in another's universe. This concept is appearing even in casual AI clapback videos, showing its broadening influence.

Tools like Overlap can automatically review long-form content, clip viral moments, generate captions, and publish them across platforms. Similarly, 'clipping agents' with Comfy UI-like interfaces can find and format clips for different audiences and platforms.

Professionals like PJ Ace use AI for commercial work, such as creating ads for musicians and brands, and share their complex workflows. This demonstrates how AI video can be integrated into a more traditional production pipeline with decades of filmmaking experience.