P
Product for Prospects (P4P)
ConceptMentioned in 1 video
A low-commitment, easy first step product (e.g., webinar, assessment, sample) that leads into a core, higher-commitment product, allowing for aggregation of efforts in sales.
A low-commitment, easy first step product (e.g., webinar, assessment, sample) that leads into a core, higher-commitment product, allowing for aggregation of efforts in sales.
