counterpositioning

Concept

A strategy where a company competes by doing something that would cannibalize the incumbent's business if they tried to copy it.

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Videos Mentioning counterpositioning

The 7 Most Powerful Moats For AI Startups

The 7 Most Powerful Moats For AI Startups

Y Combinator

A strategy where a company competes by doing something that would cannibalize the incumbent's business if they tried to copy it.