Amazon Working Backwards

Concept

A product development approach popularized by Amazon, where teams write a press release for a product before it's built to clarify its purpose and customer benefits.

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Videos Mentioning Amazon Working Backwards

Father of the iPod and iPhone on building taste, judgment, and creativity in the AI era

Father of the iPod and iPhone on building taste, judgment, and creativity in the AI era

Lenny's Podcast

A product development approach popularized by Amazon, where teams write a press release for a product before it's built to clarify its purpose and customer benefits.