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Affect Heuristic

ConceptMentioned in 1 video

A mental shortcut where we decide if we like something, it's more likely to be real, competent, or smart.

Videos Mentioning Affect Heuristic

Cult Leaders Have Terrible Pitches | Lulu Cheng Meservey

Cult Leaders Have Terrible Pitches | Lulu Cheng Meservey

The Knowledge Project Podcast

A mental shortcut where we decide if we like something, it's more likely to be real, competent, or smart.