Affect Heuristic

Concept

A mental shortcut where we decide if we like something, it's more likely to be real, competent, or smart.

Mentioned in 1 video

Videos Mentioning Affect Heuristic

Cult Leaders Have Terrible Pitches | Lulu Cheng Meservey

Cult Leaders Have Terrible Pitches | Lulu Cheng Meservey

The Knowledge Project Podcast

A mental shortcut where we decide if we like something, it's more likely to be real, competent, or smart.