J
Jaguar
CompanyMentioned in 2 videos
A car brand that the speaker argues made a mistake by benchmarking against its most obvious competitors (BMW, Mercedes, Audi) instead of differentiating itself, and needs to find a unique target audience to survive.
Videos Mentioning Jaguar
Marketing Expert: The Playbook Behind Every Great Campaign | Rory Sutherland
The Knowledge Project Podcast
A car brand that the speaker argues made a mistake by benchmarking against its most obvious competitors (BMW, Mercedes, Audi) instead of differentiating itself, and needs to find a unique target audience to survive.
From $2 Billion to Nothing - The Rise and Fall of Atari
ColdFusion