Marketing Myopia

Book

A seminal paper by Ted Levitt published in Harvard Business Review, which changed how many viewed marketing.

Mentioned in 1 video

Videos Mentioning Marketing Myopia

Seth Godin on How to Say “No,” Market Like a Professional, and Win at Life | The Tim Ferriss Show

Seth Godin on How to Say “No,” Market Like a Professional, and Win at Life | The Tim Ferriss Show

Tim Ferriss

A seminal paper by Ted Levitt published in Harvard Business Review, which changed how many viewed marketing.