Guerrilla Marketing
Book
advertising strategy with a surprise and/or unconventional interactions
Mentioned in 2 videos
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Videos Mentioning Guerrilla Marketing
Drew Houston : How to Build the Future
Y Combinator
A marketing concept focused on achieving maximum results with minimal resources, which inspired Dropbox's early marketing efforts.
Drew Houston Interview | The Tim Ferriss Show (Podcast)
Tim Ferriss
A book that gave Drew Houston the idea of creating a viral video (screencast) to gain attention and users for Dropbox without a budget.