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Find your purpose: The methodology behind NYU's most popular class

Big ThinkBig Think
Education3 min read47 min video
Jul 16, 2025|5,572 views|134|5
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TL;DR

Find your purpose by aligning values, aptitudes, and viable interests using the 3-circle methodology.

Key Insights

1

Purpose is found at the intersection of personal values, aptitudes, and economically viable interests.

2

Many people don't truly know their core values, often confusing them with virtues.

3

Values are deeply held beliefs that drive decisions and actions, differing from virtues like kindness or integrity.

4

The 'Becoming You' methodology helps individuals excavate personal values, identify aptitudes, and open career apertures.

5

Organizational values should align with individual values to foster retention, productivity, and engagement.

6

Conflicts between personal values are common and require conscious management or prioritization.

UNDERSTANDING LEADERSHIP VERSUS MANAGEMENT

The conversation begins by distinguishing between leadership and management. True leadership, according to Welch, involves not only visionary thinking but also the practical ability to descend into the 'trenches' and facilitate execution. Many students are taught a lofty ideal of leadership, neglecting the essential managerial skills of execution and team support. The pervasive cultural notion of 'leader good, manager bad' creates a false dichotomy, overlooking the value and necessity of strong management and individual contribution.

THE 'BECOMING YOU' METHODOLOGY AND ITS CORE PREMISE

'Becoming You' originated from Welch's own career journey and her realization that purpose isn't a static destination but an ongoing process. The methodology posits that purpose lies at the intersection of three key areas: personal values, aptitudes (both cognitive and emotional/personality), and economically viable interests. This framework aims to help individuals, regardless of age, understand themselves better and align their lives with their authentic selves.

IDENTIFYING PERSONAL VALUES: CHALLENGES AND DISTINCTIONS

A significant hurdle in finding purpose is the difficulty many people face in identifying their true values. Values are often confused with virtues (like kindness or integrity), which are universally positive traits. True values are deeply held beliefs that are choices, driving decisions and actions. Research suggests a small percentage of people deeply understand their values. Values formation is influenced by various factors, including upbringing, personality, and experiences.

OBSTACLES TO LIVING YOUR VALUES

Several factors prevent individuals from living in alignment with their values. Expectations from family or society, expedience (choosing the easier path), financial security concerns, and unforeseen life events can all act as barriers. It often requires courage to live by one's values, as it can be more challenging than simply conforming. This difficulty isn't limited to individuals; organizations also face challenges in ensuring employee values align with organizational values.

ORGANIZATIONAL VALUES AND INDIVIDUAL ALIGNMENT

Welch emphasizes the critical link between organizational values and individual values for success. When these align, there's a strong correlation with retention, productivity, and engagement. Conversely, a misalignment can lead to dysfunction and the potential loss of high-performing employees. Understanding and actively managing this alignment is crucial for organizational health and for creating an environment where employees feel valued and purposeful.

NAVIGATING CONFLICTING VALUES AND GENERATIONAL DIFFERENCES

The data reveals that individuals often hold conflicting values. The 'work' of life involves navigating these conflicts, either through a daily balancing act or by reprioritizing one value. Generational differences are also apparent, with younger generations prioritizing values like self-care ('eudaimonia') more highly than older generations, who might focus more on achievement and affluence. This highlights the evolving workplace landscape and the need for understanding diverse value systems.

THE APPLICATION OF 'BECOMING YOU' IN MANAGERIAL DEVELOPMENT

The 'Becoming You' methodology extends beyond personal discovery and serves as a powerful tool for managerial development and team building. By helping individuals find their purpose, managers can foster greater engagement, fulfillment, and loyalty within their teams. Organizations that invest in their employees' personal growth and purpose are more likely to retain talent, signaling a progressive and enlightened approach to human capital.

THE ONGOING JOURNEY OF PURPOSE DISCOVERY

Finding Your Purpose: A Practical Guide

Practical takeaways from this episode

Do This

Identify your core personal values and understand their expression level.
Explore your aptitudes and economically viable interests.
Seek to align your personal values with organizational values for better engagement.
Learn the language of values to facilitate conversations.
Acknowledge conflicting values and decide whether to balance or repress them.
Consider using tools like the Values Bridge to understand yourself and others better.
Remember that finding your purpose is a lifelong journey, not just for college students.

Avoid This

Confuse virtues (like kindness, integrity) with values (choice-based drivers).
Assume everyone is meant to be a leader; embrace individual contributor roles.
Ignore the gap between how you perceive yourself and how the world perceives you.
Let societal expectations, expedience, or financial worries prevent you from living your values.
Stop exploring your purpose simply because you are older; purpose is relevant at all ages.

Generational Values: Udimonia (Self-Care) Example

Data extracted from this episode

GenerationPercentage with Udimonia in Top 3 Values
Gen Z (20s)75%
Boomers (65+)0%

Common Questions

The 'Becoming You' methodology suggests that your purpose lies at the intersection of your personal values, your aptitudes (cognitive and emotional), and your economically viable interests. The class helps individuals excavate these areas to better understand what they should do with their lives.

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