Wheaties

Product

A breakfast cereal that revolutionized its sales in 1926 through using a four-part barbershop quartet jingle, marking an early success in audio branding.

Mentioned in 2 videos

Videos Mentioning Wheaties

The Speaking Expert: How To Speak So Everyone Hears You! Julian Treasure

The Speaking Expert: How To Speak So Everyone Hears You! Julian Treasure

The Diary Of A CEO

A breakfast cereal that revolutionized its sales in 1926 through using a four-part barbershop quartet jingle, marking an early success in audio branding.

#29–Apolo Ohno: Olympic medalist—extreme training, discipline, pursuing perfection, and adversity

#29–Apolo Ohno: Olympic medalist—extreme training, discipline, pursuing perfection, and adversity

Peter Attia MD

A brand of breakfast cereal famous for featuring athletes on its boxes, a distinguished commercial opportunity for Olympians, which Apolo Ohno achieved.